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ALEX / 2TONE

ALEX / 2TONE

Alex Erdmann aka 2Tone, grew up in Venice immersed in counter culture since the early 90's. It’s been the basis of his inspiration throughout his life from a trial by fire from film school, tattooing, to founding and designing the brand Born x Raised. He’s directing comes from a place he knows and the context and content is undenialably honest, heartfelt and hubris. He has collaborated with the likes of A-list artists and fortune 500's to bring a authenticty and agnst to a larger audience. 

@whatyousteal

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